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Serving what one Twitter user aptly described as “dressed to stand on line at the post office†chic, Sanders rolled up to Capitol Hill on Wednesday wearing a familiar beige coat, patterned mittens and a face mask, with a manilla envelope tucked underneath his arm. Strikingly casual amid a sea of inauguration day refinery, it was a look that immediately caught the internet’s eye.
The story behind Sanders’ instantly iconic (and cold weather-practical) look also began to circulate. Internet sleuths quickly unearthed the fact that not only did Bernie appear to be wearing the same coat from his infamous “I am once again asking†campaign ad (a legendary meme in itself), but that his mittens had been gifted to him by a Vermont teacher who made them out of repurposed wool sweaters and recycled plastic bottles.
A few hours later, another ingenious Bernie fan had created a Snapchat lens that allowed users to place Bernie in a chair smack dab in the middle of their own homes (or anywhere else they happened to be). What better motivator to get some work done than the vision of a harried politician staring at you from across the room?
And why stop there? Soon, Bernie was going global thanks to a website created by Twitter user Nick Sawhney that let people insert Bernie into scenes from Google Maps Street View.
In the natural cycle of popular internet trends, Bernie in a chair was popping up on various forms of merch by the end of the night. You can now sip coffee out of a mug featuring Bernie and his mittens every morning if you so desire.
The only comment Sen. Sanders has made thus far seems to be a pretty on brand Instagram post. In a short video, he answers a question about his fashion by calling for the Senate to pass $2,000 coronavirus relief checks for every adult in America.
No response could’ve encapsulated Bernie’s inauguration day energy more.
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