Priyanka Chopra Jonas and Megan Rapinoe revealed as new Victoria’s Secret spokeswomen

Priyanka Chopra Jonas and Megan Rapinoe have been revealed as two new spokeswomen for Victoria’s Secret. 

The 38-year-old actress will join the World Cup champion and other diverse ‘leading icons’ to ‘shape the future of the brand’ as the VS Collective, according to Page Six.

A source told the publication that the women won’t be posing in lingerie, but ‘instead appear on a podcast and in marketing materials for the recovering brand.’

Star power: Priyanka Chopra Jonas and Megan Rapinoe have been revealed as two new spokeswomen for Victoria’s Secret; seen in 2020

They will reportedly join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who is set to host a 10-episode podcast where the women will share their stories. 

‘It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done,’ the insider revealed.

Another source added, ‘[The Collective] is completely cause-driven … The idea is to create this community of outsiders looking in. It’s a new generation for the brand that is more about inclusivity.

Power moves: Priyanka will join Rapinoe, a World Cup champion, and other diverse ‘leading icons’ to ‘shape the future of the brand’ with the latest, The VS Collective, according to Page Six; seen in 2019

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‘And they [Victoria’s Secret] needed it if they wanted to stay afloat. The brand was stuck in an era that never evolved. It’s a different world now.’

Rapinoe said the old VS was ‘patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. And it was very much marketed toward younger women,’ which promoted a ‘really harmful’ message. 

As for the new changes to the brand, Martin Waters, the former head of Victoria’s Secret’s international business who was appointed chief executive of the brand in February said: ‘We needed to stop being about what men want and to be about what women want.’

He added: ‘I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it.’ As for the Angels? ‘Right now, I don’t see it as being culturally relevant.’  

Hard at work: She was appointed a UNICEF Goodwill Ambassador for child rights in 2010 and 2016, and supports various philanthropic efforts through her Priyanka Chopra Foundation for Health and Education; seen in 2020

Priyanka is a longtime advocate for women’s rights and has worked with UNICEF since 2006.

She was appointed a UNICEF Goodwill Ambassador for child rights in 2010 and 2016, and supports various philanthropic efforts through her Priyanka Chopra Foundation for Health and Education.

Rapinoe has remained a vocal advocate for LGBTQIA+ rights, and works with the Gay, Lesbian & Straight Education Network (GLSEN) and Athlete Ally. 

Megan has earned a host of awards and titles through her incredible career, and solidified her status as an activist when she knelt during the national anthem at an international match as an act of solidarity with Colin Kaepernick.

She, along with 27 of her US Women’s Soccer teammates sued the United States Soccer Federation in 2019 for gender discrimination in efforts to receive equal pay.

Former chief marketing officer, Ed Razek, left Victoria’s Secret in 2018 after making claiming the public wasn’t interested in seeing plus-size or transgender models on the catwalk, admitting ‘The show is a fantasy.’

The day he left, trans model Valentina Sampaio shot her first campaign for the lingerie brand.

Soon after Razek’s comments, the annual Victoria’s Secret Catwalk show, which began in 1995, was cancelled. 

Champion: Rapinoe has remained a vocal advocate for LGBTQIA+ rights, and works with the Gay, Lesbian & Straight Education Network (GLSEN) and Athlete Ally