TELEGRAF – Squeeze 90 introduces a new era for sustainable consumption in Indonesia, initiated by 4 entrepreneurs and trademark owners. As brand owners, each originator of Squeeze 90 realizes that ‘deadstock’ or overstocked products is a constant problem in the fashion, beauty and consumer goods industries.
A brand of consumable goods must produce tens of thousands of products to meet the minimum manufacturing needs, but what often happens is that a company cannot sell all of its goods, so that many stocks of goods become expired and fashion products are quickly deemed not to follow fashion trends anymore.
Through a series of conceptual pop-up bazaars, Squeeze 90 wants to give a fresh breath to the world of lifestyle and sustainable art through clearance bazaars and big sales.
Conversation Topic
In May 2023, 30,000 people will gather at Pondok Indah Mall 3, City Hall, Jakarta to attend the Squeeze 90 event for the second time. With more than 160 brands participating in the beauty and fashion categories, live music entertainment and well-known influencers will also be attending, this marks the second win for Squeeze 90 Group. Several brands, such as Monomolly, Avgal, Spring Summer Style, Barekurve, and Byeol, also participated in this lively event.
Squeeze90’s first bazaar was held at Pantai Indah Kapuk in October 2022 which was attended by 10,000 people, making Squeeze 90 one of the most successful bazaars ever held at a mall.
Inspired by Lemonade
The name is inspired by the phrase ‘when life gives you lemon, make lemonade’. Squeeze 90 is an opportunity for fashion brands to turn their deadstock into revenue in an entertaining way, rather than destroying, throwing away, or leaving products in storage. The term deadstock is not the same as ‘B Stock’ or ‘Outlet Stock’, because there is no damage in the product itself.
Inspired by the universe
The aim of this sale concept is to bring customers and shoppers where shopping for branded items with up to 90% off on select items from Squeeze 90 will be a truly luxurious experience.
