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With the US presidential election fast approaching, experts are debating whether a victory for Democratic nominee Joe Biden in November will reverse a building tech war that threatens to split the global technology industry in half, from semiconductors to the internet itself.

The short answer: no, not really, if Biden’s rhetoric is anything to go by, although some analysts are holding out for a subtle change in tone, which could prevent matters from proceeding to Defcon 1.

Over the past four years, a clash over policy between the Trump administration and Xi Jinping has taken relations between the world’s two biggest economies to their lowest ebb in over four decades.

The Trump administration has tightened US export controls on Huawei Technologies
, cutting its access to US origin technology, accusing the Chinese telecoms giant of intellectual property theft and labelling it a national security threat.

It has restricted some US government investment flows to China, imposed sanctions on leading Chinese AI companies such as Megvii and SenseTime in relation to alleged human rights abuses in Xinjiang, and announced its intention to block China-developed apps, such as TikTok and WeChat, in the US.

All of the accused Chinese companies have denied being a national security threat or being wilfully involved in human rights abuses.

On the political stump, US President Donald Trump has railed against Biden. In a recent interview, Trump said “China will own the United States” and that Americans will “have to learn to speak Chinese” if Biden wins.

In a more subtle interjection, William Evanina, director of the United States National Counterintelligence and Security Centre, said in a statement last month that Beijing would prefer Biden over Trump as president because the Democratic nominee is not as unpredictable.

However, although Republicans have accused Democrats of being soft on China, many analysts see the current conflict as being more long term and structural in nature – certainly when it comes to the tech sector.

“There’s little perspective for meaningful improvement in US-China relations under a Biden administration,” said Agathe Demarais, the British-based global forecasting director at The Economist Intelligence Unit (EIU). “The two countries will remain locked in a strategic competition for economic and technological dominance. Because [the idea of] the two countries being competitors rather than partners is now firmly held in both Beijing and Washington.”

Technology is the new battlefield, where China and the US are competing in AI, next-generation 5G networks and Internet of Things applications that will help determine who controls the economy of tomorrow.

Nobody knows where the current conflict will end. Some analysts say Biden as president could be even harsher on China, particularly in areas such as human rights and intellectual property protection.

“No president will want to be accused of being soft on China,” said James Andrew Lewis, senior vice-president and director of the technology policy programme at the Washington-based Centre for Strategic and International Studies (CSIS). “Trump’s policies are disorganised, but consistently move to cut economic ties with China. Biden’s policies will be better coordinated, less abrupt, but move in the same direction.”

Although the US and China signed a phase one trade deal in January, it has done nothing to prevent a rise in tensions in other areas, especially in high-technology supply chains, investment, security and human rights.

Biden is a China critic, but he has also acknowledged US weaknesses.

“To win the competition for the future against China or anyone else, the United States must sharpen its innovative edge and unite the economic might of democracies around the world to counter abusive economic practices and reduce inequality,” Biden wrote in a Foreign Affairs article in January.

Jake Sullivan, an American policymaker and adviser to Biden, recently said that the US “should put less focus on trying to slow China down and more emphasis on trying to run faster ourselves”, suggesting that a Biden administration may prioritise strengthening the domestic economy.
If Biden is elected, it is unlikely there will be a significant change in the US-China relationship vis-à-vis tech deals. Amita Haylock, partner at Mayer Brown

But analysts say a complete policy reversal on China and technology is unlikely.

“If Biden is elected, it is unlikely there will be a significant change in the US-China relationship vis-à-vis tech deals, particularly given the more pressing domestic issues in the US,” said Amita Haylock, a partner in the IP & TMT group at lawyers Mayer Brown in Hong Kong.

The Democrats’ 92-page platform outlines how the party will “take aggressive action against China or any other country that tries to undercut American manufacturing”, work with “allies to stand up to China” and enforce sanctions on entities responsible for “undercutting Hong Kong’s autonomy” and “China‘s mass internment of Uygurs and other ethnic minorities” in Xinjiang.

“A Biden administration will likely continue to accuse China of forcibly or illegally obtaining the intellectual property of US companies in China,” said Elizabeth Freund Larus, professor of political science and international affairs at the University of Mary Washington in Virginia.

Democratic presidential candidate former Vice President Joe Biden speaks during the fourth day of the Democratic National Convention, Thursday, Aug. 20, 2020, at the Chase Center in Wilmington, Del. (AP Photo/Andrew Harnik)

Biden has promised “aggressive trade enforcement action” against unfair practices, particularly intellectual property theft, according to his campaign website.

Some experts say that Biden, who prefers multilateralism to the more isolationist foreign policy of Trump, will likely re-engage with traditional allies, such as the EU, which could mean more trouble for Beijing on issues such as human rights and 5G networks.

“We‘ve been saying for a long time that the US-China trade war isn’t about trade, it’s about tech and finance,” said the EIU’s Demarais. “We’ve seen this recently with 5G, and this suggests growing European appetite for such a US strategy [of excluding China on security grounds].”

The Trump administration unveiled a more aggressive “Clean Network Initiative” in August in a bid to purge more Chinese tech companies from America’s internet in the name of national security. The move could affect Chinese telecoms carriers, cloud services, undersea cables and apps in the US.

“Expect Biden to continue US scrutiny of Chinese technology, equipment and tech firms to determine if they have any association with the Chinese Communist Party or China’s military,” said Larus.

Chinese companies, regardless of whether they are owned privately or by the state, are obligated under China’s 2017 National Intelligence Law to cooperate with intelligence officials if asked to do so.

But what happens if Trump defies the polls and defeats Biden in November?

“A second Trump administration is likely to further limit sales of advanced technology to China on national security grounds,” said Larus. “[There could also be] greater scrutiny of Chinese graduate students engaged in technology research in the US.”

Others say there is a chance the mercurial Trump could de-escalate hostilities.

“Donald Trump’s hard stance on Chinese tech firms is, at least in part, a pillar of his re-election strategy,” said Mark Natkin, managing director at Marbridge Consulting in Beijing.

“Whipping up the perception of an external threat has been part of his playbook since before the 2016 election, and painting China as the danger du jour helps deflect the electorate’s attention from his own mishandling of the pandemic response,” said Natkin. “If he manages to win a second term … I wouldn’t be surprised to see him soften his rhetoric, such that US tech companies that rely on revenues from China don’t take too big of a hit.”
Donald Trump’s hard stance on Chinese tech firms is, at least in part, a pillar of his re-election strategy Mark Natkin, managing director at Marbridge Consulting.

On balance though, most analysts think that a Biden presidency has the best chance of bringing a breath of fresh air to the currently poisonous atmosphere.

“I think that there will be some improvements made in other areas [if Biden wins], such as pardoning companies that are crucial to us [China] from targeted US sanctions,” said Li Yi, chief fellow at the Shanghai Academy of Social Studies, referring to blocks on chip suppliers such as Qualcomm. “In addition, there could be more relaxed visas for Chinese scholars and students in key science and engineering fields.”

The environment, an overarching global issue, could also be a promising area for more cooperation.

Biden has outlined ambitious plans to make the US a net-neutral economy in terms of its carbon emissions by 2050 and proposed US$2 trillion in investment to improve energy efficiency and increase research in critical technologies.

“China’s energy and environmental policy has been progressive compared with US policy in recent years. This could provide ample opportunity for joint policy proposals around clean technology and industrial upgrades, which could potentially help to balance against tensions elsewhere,” according to a recent EIU report.

“Compared with Trump, the biggest difference [with a Biden presidency] is that the bottom line will be clearer, the uncertainty will be reduced, the possibility of war will be reduced and there will be more cooperation on globalisation, even though ideological divisions could intensify,” said Chu Yin, an associate professor in foreign affairs management at the Beijing-based University of International Relations. SCMP


 

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Facebook Ties to India’s BJP Under Scrutiny Over Hate Speech

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In July 2019, Alaphia Zoyab was on a video call with Facebook employees in India, discussing some 180 posts by users in the country that Avaaz, the watchdog group where she worked, said violated Facebook’s hate speech rules. But half way through the hour-long meeting, Shivnath Thukral, the most senior Facebook official on the call, got up and walked out of the room, Zoyab says, saying he had other important things to do.

Among the posts was one by Shiladitya Dev, a lawmaker in the state of Assam for Prime Minister Narendra Modi’s Hindu nationalist Bharatiya Janata Party (BJP). He had shared a news report about a girl being allegedly drugged and raped by a Muslim man, and added his own comment: “This is how Bangladeshi Muslims target our [native people] in 2019.” But rather than removing it, Facebook allowed the post to remain online for more than a year after the meeting, until TIME contacted Facebook to ask about it on Aug. 21. “We looked into this when Avaaz first flagged it to us, and our records show that we assessed it as a hate speech violation,” Facebook said in a statement to TIME. “We failed to remove upon initial review, which was a mistake on our part.”

Thukral was Facebook’s public policy director for India and South Asia at the time. Part of his job was lobbying the Indian government, but he was also involved in discussions about how to act when posts by politicians were flagged as hate speech by moderators, former employees tell TIME.

Facebook acknowledges that Thukral left the meeting, but says he never intended to stay for its entirety, and joined only to introduce Zoyab, whom he knew from a past job, to his team. “Shivnath did not leave because the issues were not important,” Facebook said in the statement, noting that the company took action on 70 of the 180 posts presented during the meeting.

Shivnath Thukral at the Moving to Better Ground session during the India Economic Summit in Mumbai, November, 2011.

Shivnath Thukral at the Moving to Better Ground session during the India Economic Summit in Mumbai, November, 2011.

Eric Miller—World Economic Forum

The social media giant is under increasing scrutiny for how it enforces its hate speech policies when the accused are members of Modi’s ruling party. Activists say some Facebook policy officials are too close to the BJP, and accuse the company of putting its relationship with the government ahead of its stated mission of removing hate speech from its platform—especially when ruling-party politicians are involved. Thukral, for instance, worked with party leadership to assist in the BJP’s 2014 election campaign, according to documents TIME has seen.

Facebook’s managing director for India, Ajit Mohan, denied suggestions that the company had displayed bias toward the BJP in an Aug. 21 blog post titled, “We are open, transparent and non-partisan.” He wrote: “Despite hailing from diverse political affiliations and backgrounds, [our employees] perform their respective duties and interpret our policies in a fair and non-partisan way.

The decisions around content escalations are not made unilaterally by just one person; rather, they are inclusive of views from different teams and disciplines within the company.”

Facebook published the blog post after the Wall Street Journal, citing current and former Facebook employees, reported on Aug.14 that the company’s top policy official in India, Ankhi Das, pushed back against other Facebook employees who wanted to label a BJP politician a “dangerous individual” and ban him from the platform after he called for Muslim immigrants to be shot. Das argued that punishing the state lawmaker, T. Raja Singh, would hurt Facebook’s business prospects in India, the Journal reported. (Facebook said Das’s intervention was not the sole reason Singh was not banned, and that it was still deciding if a ban was necessary.)

Those business prospects are sizeable. India is Facebook’s largest market, with 328 million using the social media platform. Some 400 million Indians also use Facebook’s messaging service WhatsApp — a substantial chunk of the country’s estimated 503 million internet users. The platforms have become increasingly important in Indian politics; after the 2014 elections, Das published an op-ed arguing that Modi had won because of the way he leveraged Facebook in his campaign.

But Facebook and WhatsApp have also been used to spread hate speech and misinformation that have been blamed for helping to incite deadly attacks on minority groups amid rising communal tensions across India—despite the company’s efforts to crack down. In February, a video of a speech by BJP politician Kapil Mishra was uploaded to Facebook, in which he told police that unless they removed mostly-Muslim protesters occupying a road in Delhi, his supporters would do it themselves. Violent riots erupted within hours. (In that case, Facebook determined the video violated its rules on incitement to violence and removed it.)

WhatsApp, too, has been used with deadly intent in India — for example by cow vigilantes, Hindu mobs that have attacked Muslims and Dalits accused of killing cows, an animal sacred in Hinduism. At least 44 people, most of them Muslims, were killed by cow vigilantes between May 2015 and December 2018, according to Human Rights Watch. Many cow vigilante murders happen after rumors spread on WhatsApp, and videos of lynchings and beatings are often shared via the app too.

TIME has learned that Facebook, in an effort to evaluate its role in spreading hate speech and incitements to violence, has commissioned an independent report on its impact on human rights in India. Work on the India audit, previously unreported, began before the Journal published its story. It is being conducted by the U.S. law firm Foley Hoag and will include interviews with senior Facebook staff and members of civil society in India, according to three people with knowledge of the matter and an email seen by TIME. (A similar report on Myanmar, released in 2018, detailed Facebook’s failings on hate speech that contributed to the Rohingya genocide there the previous year.) Facebook declined to confirm the report.

But activists, who have spent years monitoring and reporting hate speech by Hindu nationalists, tell TIME that they believe Facebook has been reluctant to police posts by members and supporters of the BJP because it doesn’t want to pick fights with the government that controls its largest market. The way the company is structured exacerbates the problem, analysts and former employees say, because the same people responsible for managing the relationship with the government also contribute to decisions on whether politicians should be punished for hate speech.

“A core problem at Facebook is that one policy org is responsible for both the rules of the platform and keeping governments happy,” Alex Stamos, Facebook’s former chief security officer, tweeted in May. “Local policy heads are generally pulled from the ruling political party and are rarely drawn from disadvantaged ethnic groups, religious creeds or castes. This naturally bends decision-making towards the powerful.”

Some activists have grown so frustrated with the Facebook India policy team that they’ve begun to bypass it entirely in reporting hate speech. Following the call when Thukral walked out, Avaaz decided to begin reporting hate speech directly to Facebook’s company headquarters in Menlo Park, Calif. “We found Facebook India’s attitude utterly flippant, callous, uninterested,” says Zoyab, who has since left Avaaz. Another group that regularly reports hate speech against minorities on Facebook in India, which asked not to be named out of fear for the safety of its staffers, said it has been doing the same since 2018. In a statement, Facebook acknowledged some groups that regularly flag hate speech in India are in contact with Facebook headquarters, but said that did not change the criteria by which posts were judged to be against its rules.

The revelations in the Journal set off a political scandal in India, with opposition politicians calling for Facebook to be officially investigated for alleged favoritism toward Modi’s party. And the news caused strife within the company too: In an internal open letter, Facebook employees called on executives to denounce “anti-Muslim bigotry” and do more to ensure hate speech rules are applied consistently across the platform, Reuters reported. The letter alleges that there are no Muslim employees on the India policy team; in response to questions from TIME, Facebook said it was legally prohibited from collecting such data.

Facebook friends in high places

While it is common for companies to hire lobbyists with connections to political parties, activists say the history of staff on Facebook’s India policy team, as well as their incentive to keep the government happy, creates a conflict of interest when it comes to policing hate speech by politicians. Before joining Facebook, Thukral had worked in the past on behalf of the BJP. Despite this, he was involved in making decisions about how to deal with politicians’ posts that moderators flagged as violations of hate speech rules during the 2019 elections, the former employees tell TIME. His Facebook likes include a page called “I Support Narendra Modi.”

Former Facebook employees tell TIME they believe a key reason Thukral was hired in 2017 was because he was seen as close to the ruling party. In 2013, during the BJP’s eventually successful campaign to win national power at the 2014 elections, Thukral worked with senior party officials to help run a pro-BJP website and Facebook page. The site, called Mera Bharosa (“My Trust” in Hindi) also hosted events, including a project aimed at getting students to sign up to vote, according to interviews with people involved and documents seen by TIME.

A student who volunteered for a Mera Bharosa project told TIME he had no idea it was an operation run in coordination with the BJP, and that he believed he was working for a non-partisan voter registration campaign. According to the documents, this was a calculated strategy to hide the true intent of the organization. By early 2014, the site changed its name to “Modi Bharosa” (meaning “Modi Trust”) and began sharing more overtly pro-BJP content. It is not clear whether Thukral was still working with the site at that time.

In a statement to TIME, Facebook acknowledged Thukral had worked on behalf of Mera Bharosa, but denied his past work presented a conflict of interest because multiple people are involved in significant decisions about removing content. “We are aware that some of our employees have supported various campaigns in the past both in India and elsewhere in the world,”

Facebook said as part of a statement issued to TIME in response to a detailed series of questions. “Our understanding is that Shivnath’s volunteering at the time focused on the themes of governance within India and are not related to the content questions you have raised.”

Now, Thukral has an even bigger job. In March 2020, he was promoted from his job at Facebook to become WhatsApp’s India public policy director. In the role, New Delhi tech policy experts tell TIME, one of Thukral’s key responsibilities is managing the company’s relationship with the Modi government. It’s a crucial job, because Facebook is trying to turn the messaging app into a digital payments processor — a lucrative idea potentially worth billions of dollars.

In April, Facebook announced it would pay $5.7 billion for a 10% stake in Reliance Jio, India’s biggest telecoms company, which is owned by India’s richest man, Mukesh Ambani. On a call with investors in May, Facebook CEO Mark Zuckerberg spoke enthusiastically about the business opportunity. “With so many people in India engaging through WhatsApp, we just think this is going to be a huge opportunity for us to provide a better commerce experience for people, to help small businesses and the economy there, and to build a really big business ourselves over time,” he said, talking about plans to link WhatsApp Pay with Jio’s vast network of small businesses across India. “That’s why I think it really makes sense for us to invest deeply in India.”

But WhatsApp’s future as a payments application in India depends on final approval from the national payments regulator, which is still pending. Facebook’s hopes for expansion in India have been quashed by a national regulator before, in 2016, when the country’s telecoms watchdog said Free Basics, Facebook’s plan to provide free Internet access for only some sites, including its own, violated net neutrality rules. One of Thukral’s priorities in his new role is ensuring that a similar problem doesn’t strike down Facebook’s big ambitions for WhatsApp Pay.

‘No foreign company in India wants to be in the government’s bad books’

While the regulator is technically independent, analysts say that Facebook’s new relationship with the wealthiest man in India will likely make it much easier to gain approval for WhatsApp Pay. “It would be easier now for Facebook to get that approval, with Ambani on its side,” says Neil Shah, vice president of Counterpoint Research, an industry analysis firm. And goodwill from the government itself is important too, analysts say. “No foreign company in India wants to be in the government’s bad books,” says James Crabtree, author of The Billionaire Raj. “Facebook would very much like to have good relations with the government of India and is likely to think twice about doing things that will antagonize them.”

The Indian government has shown before it is not afraid to squash the dreams of foreign tech firms. In July, after a geopolitical spat with China, it banned dozens of Chinese apps including TikTok and WeChat. “There has been a creeping move toward a kind of digital protectionism in India,” Crabtree says. “So in the back of Facebook’s mind is the fact that the government could easily turn against foreign tech companies in general, and Facebook in particular, especially if they’re seen to be singling out major politicians.”

With hundreds of millions of users already in India, and hundreds of millions more who don’t have smartphones yet but might in the near future, Facebook has an incentive to avoid that possibility. “Facebook has said in the past that it has no business interest in allowing hate speech on its platform,” says Chinmayi Arun, a resident fellow at Yale Law School, who studies the regulation of tech platforms. “It’s evident from what’s going on in India that this is not entirely true.”

Facebook says it is working hard to combat hate speech. “We want to make it clear that we denounce hate in any form,” said Mohan, Facebook’s managing director in India, in his Aug. 21 blog post. “We have removed and will continue to remove content posted by public figures in India when it violates our Community Standards.”

But scrubbing hate speech remains a daunting challenge for Facebook. At an employee meeting in June, Zuckerberg highlighted Mishra’s February speech ahead of the Delhi riots, without naming him, as a clear example of a post that should be removed. The original video of Mishra’s speech was taken down shortly after it was uploaded. But another version of the video, with more than 5,600 views and a long list of supportive comments underneath, remained online for six months until TIME flagged it to Facebook in August.

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Lockdown Got You Down? Here’s How to Rebuild Your Mental Health

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It should come as no surprise to learn being stuck inside for months on end with minimal human contact is not good for your well-being. As the COVID-19 pandemic continues to disrupt any semblance of normalcy throughout the U.S. and elsewhere, many people are feeling the effects of reduced employment and other disruptions of daily life—compounded by more visible instances of targeted police brutality and racial discrimination.

If you’re stressed out, exhausted by the stream of bad news, or just fell off whatever good habits you had in 2019, here’s how you can use your mobile device to get back on track. With apps that make chores fun, simple meditation tools, or services to address your mental health issues, you can, maybe, better prepare yourself for whatever else this year has in store.

Get your sleep schedule back on track with Pzizz

Platform: iOS, Android

There’s a good chance you’ve got a lot on your mind right now—which means counting sheep might not cut it when it comes to getting to sleep, and staring at your phone while doomscrolling is almost certainly even worse. And while there are a handful of apps designed to track your sleep, getting one meant to help you get to bed is just as important.

Pzizz is a sleep app that uses audio cues based on sleep research to help you fall asleep. It uses a mixture of speech, music, and audio to get you relaxed and prime your body for some down time, be it for a few minutes or a whole night. You can adjust the mix as well, leaning toward a more talkative or musical sleep aid for the allotted time period. Subscribing to the premium version of the app nets you access to a wider variety of sounds and guided sleep experiences.

Gamify your routines with Habitica

Platform: iOS, Android, Web

If you need a little motivation to get done what you need to get done on a daily basis, and don’t mind adding a little fantastical vibe to the mix, try out Habitica, a task management and to-do list service that gamifies the work you accomplish. You create an RPG-esque character, which “defeats enemies” and levels up whenever you confirm that you’ve accomplished on of your IRL tasks—whether those are daily activities, errands to run, or habits to build. You can play by yourself or team up with friends for a more social element (and to add accountability to the mix); in either case, you can obtain prizes and gear for your fictional avatar by checking off boxes on your to-do list.

Reflect for a moment with Enso

Platform: iOS

If you’re like me, and just want to practice sitting for a few minutes with no distractions, you should try out Enso. It’s a minimal but elegant iOS meditation app perfect for both beginning students or experienced practitioners. There are no voices to distract you, and no music to focus on or tolerate. Just set a timer, hit start, and wait until it runs out.

You can customize your session with multiple bells to signify prep time, sitting time, and intervals for those engaging in a more advanced meditation practice. Buying Enso’s $2.99 pro version will net you some much-needed features, like Apple Health integration, an in-app audio player for custom meditation tunes, and extra alert tones you can pick to ease yourself in and out of your sitting practice.

For some good bedtime white noise, use Dark Noise

Platform: iOS

Trying to read a book or focus on some work while the outside world honks, shouts, and distracts is no fun. That’s why white noise is so useful, drowning out other sounds with a more predictable, familiar tone. That’s what Dark Noise is for.

The app features a wide array of sounds, from white, brown, pink, and grey noises, to heavy rains and waterfalls, crickets, wind chimes, and coffee shops. With such a selection, you’re sure to find a noise to keep you distracted, focused, or drowsy—whatever you need. And there’s a timer, so you can have the app shut down on its own after you finish work (or fall asleep).

Talk to someone with BetterHelp

Platform: iOS, Android, Web

Everyone needs someone to talk to—especially now. With in-person therapy currently out of reach for many thanks to the coronavirus, those seeking mental-health treatment might want to consider BetterHelp. Using the app, you can speak to a licensed psychologist or counselor via text, phone, or video. With no insurance necessary, pricing ranges from $40 to $70 per month, and there are over 10,000 therapists and counselors—all with over three years of therapy experience—to choose from (you’ll take a quiz to see which one is the best fit for you).

Write to Patrick Lucas Austin at [email protected].

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Does Celebrity Social-Media Activism Actually Work?

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The world of social media was a little quieter than usual on Wednesday: Celebrities ranging from Kim Kardashian West to Mark Ruffalo “froze” their Instagram accounts for 24 hours, to protest hate speech and misinformation being spread on Facebook, Instagram’s parent company.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation,” wrote Kardashian West, who has 188 million Instagram followers, in a tweet on Tuesday, before encouraging her fans to join her.

The day-long freeze, during which the celebrities ceased to share photos or posts on either platform, was organized by Stop Hate for Profit, a coalition of nine civil rights groups that are asking Facebook to make policy changes to address online harassment and conspiracy theories that spread place on the platform. By Wednesday night, according to Stop Hate for Profit, the Instagram freeze was seen by over 1 billion people. (A Facebook spokesperson told the New York Times on Tuesday that it had no comment about the situation.)

But while the boycott temporarily reshaped the Instagram feeds of the celebrities’ collective millions of followers, it was also met with criticism. The critiques paralleled similar concerns about two other major social-media activism campaigns in recent months: #BlackoutTuesday, for which Instagram users posted black squares to show support for Black Lives Matter, and #ChallengeAccepted, a campaign that involved users posting black-and-white selfies in a declaration of women’s empowerment.

For all three, a central question dogged the hashtags: what could short-term social-media action actually do to create long-term change?

In fact, argues Tia C.M. Tyree, professor and interim Associate Dean of Howard University’s Cathy Hughes School of Communications, social media-activism can have a “major impact”—if it’s done right.

“Whether it’s Black Lives Matter or the #MeToo movement, people are taking to social media to voice their opinions and really call attention to some of the issues that have been problematic in U.S. society in past years and now,” Tyree says. “They’re able to get exposure in a different light because social media is so prevalent and pervasive in today’s world.”

According to Tyree, however, that power can only be realized if the campaign also exists offline. Despite the criticism, she thinks Stop Hate for Profit has the potential to be a good example of how an online campaign can go beyond a symbolic gesture. The Instagram freeze is part of a week of action organized by the coalition, which includes clear objectives like educating people about election disinformation and asking people to register to vote.

“These campaigns give everyday people a chance to do something larger than themselves, but there has to be online and offline goals and objectives,” Tyree says. “To offer up the idea that we’re not going to utilize a platform for a day is not a goal—it’s a tactic that should be used as an overall part of a bigger campaign to evoke larger change.”

The backing of an campaign like Stop Hate for Profit is not in fact necessary to make an impact, Tyree says, but it helps to have an established set of goals and ideas to back up the posts. She points to the way the hashtag #MeToo went viral when used in a tweet by Alyssa Milano. While Milano’s tweet brought the phrase to the mainstream, the movement gained momentum because the phrase’s creator Tarana Burke had long been doing the work of empowering sexual abuse and harassment survivors.

Ultimately, however, while social media can raise money and awareness, it’s only one part of a larger puzzle—one that won’t be solved by any single campaign. Tyree stresses that while the 24-hour Instagram freeze was created to draw awareness to the hate speech and misinformation on Facebook, the bigger issue that needs to be addressed is the existence of the hate itself and the realities of the world that produced it.

“Social media is a reflection of society,” she says. “We also have to put the mirror to ourselves and understand that this is really a reflection of who we are as a society.”

Write to Cady Lang at [email protected].



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