China’s retailers must expand online presence in wake of coronavirus to survive future ‘black swans’, says Chinese lifestyle goods chain Miniso

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Chinese lifestyle goods retailer Miniso Group Holding says the industry needs to embrace digitalisation, as it expands its e-commerce business and uses online channels to develop new brands.The Guangzhou-based chain known for its fashionable but affordable products ranging from household goods to cosmetics and food, has expanded its e-commerce business as a result of the pandemic.E-commerce operations accounted for around 5 per cent of the company’s revenues in the first three quarters of 2020,…

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