‘Amazing’ $4 Woolies item goes viral

Even though the Fully Loaded Cookies range has been around for a while, a Woolworths spokesperson said it has the social media platform to thank for its increased popularity over the past week.

“Customers are clearly loving the oozing goodness of our Fully Loaded Cookies and there’s been a noticeable spike in demand on the range in the last week or so,” the spokesperson told news.com.au.

“We have no doubt the TikTok interest has played a large part in this.”

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It comes after a bunch of videos were shared online raving about the cookies, which come in milk chocolate, hazelnut and salted caramel flavours.

A Kiwi foodie living in Sydney who goes by the handle @aviladdd was adamant to see what all the fuss was about, sharing his own video rating the treat.

“So I saw this video on TikTok on everyone hyping these Woolworths biscuits,” he began the clip. “On the packet it says you have to warm it up and I tell you, oh my God, I swear this is amazing.”

The video, which has been viewed more than 182,000 times, was immediately bombarded with comments from shoppers desperate to try the “mouth-watering” treat.

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“Omg we need to try,” one person wrote, while tagging her friend.

“Thanks a lot now I wanna (sic) try,” said another.

“Yesss thank you for showing the filling, I’ve come across about 8 videos about these biscuits and nobody apart from you has shown it,” a third person added.

Some said they only bought it because of the videos they have seen of it on TikTok.

“Got them in my pantry now. Too scared to open in case I demolish them all in one hit,” one person joked.

“Yupppp I gottem (sic) too when I saw it on TikTok!!! My fave is the green pack hazelnut,” one fan said.

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One person was baffled when she found out they were meant to be eaten warm.

“Omg I didn’t know you were supposed to warm them up,” she wrote.

“I’m sorry but how tf have I not heard of these till now.”

One person who has tried the flavours described the cookies as “gross” – but his comment was buried by those who continued to rave on about the three different flavours, with some recommending to dip the treat in milk.

“We love seeing customers share their snack hacks online, particularly when it features a quiet achiever that’s been in our range for a while,” the Woolies spokeperson said about the item.

It’s not the first time a cheap Woolies treat has gone viral.

Last year, a former Woolies staffer by the name of Liam revealed another “must-try” $4 dessert – Belgian Chocolate Lava Cakes.

“You put it in the microwave for 30 seconds on the side of the plate – oh look at it cook, it’s so beautiful,” he said in his clip about the treat.

The clip has been viewed more than 80,000 times with many TikTok users unaware the product even existed.

“I work at woolies and I’ve never seen this!!!!!! Where abouts do you find them!!! They look so good,” one person wrote.

“Haven’t seen these in store before,” wrote another.

“The lava cake is the definition of heaven! That’s why I pick woolies lol,” a third joked.