China moves forward in soft power struggle for SE Asia

Posted By : Rina Latuperissa
11 Min Read

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The June 7-8 meetings between Chinese Foreign Minister Wang Yi and his ASEAN counterparts – both as a group and bilaterally – in Chongqing was just the latest advance by China in its burgeoning contest with the US for the hearts and minds of Southeast Asia.

Despite some recent self-inflicted setbacks, overall China seems to be gaining ground. Indeed, at the meetings, the ministers reiterated their intention “to avoid activities that could escalate tension in the contested South China Sea” and Wang called for an upgrading of ASEAN-China relations to a “comprehensive strategic partnership.”

The US has much diplomatic ground to make up and it is likely to step up its efforts in the coming months. But will it be enough to make a difference?

The US has dominated Southeast Asia since the end of World War II with both hard and soft power – the capability to use economic or cultural influence to shape the preferences of others. While its hard power is still dominant and even growing, its soft power has declined both absolutely and relative to that of China.

In this contest, China has the geographic advantage. It is Southeast Asia’s permanent giant next-door neighbor. It also has a large diaspora of ethnic Chinese that comprises significant minorities in many Southeast Asian countries, and many of Southeast Asia’s political, economic and military leaders have some Chinese blood. But this can be a political liability when tensions flare between this minority and the majority indigenous peoples.

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