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Parkland school shooting survivor David Hogg is starting a pillow company with software entrepreneur William LeGate to compete with right-wing election denier Mike Lindell’s MyPillow.
“This pillow fight just got very real,†Hogg, who has become a prominent gun control activist, declared on Twitter Thursday.
Their venture — which Hogg and LeGate insist is not a hoax — aims to be a progressive alternative to bedding produced by the Donald Trump-promoting Lindell.
Hogg and LeGate revealed their plans for the business via multiple tweets.
“It’s going to take a couple of months though because we’re not going to sacrifice quality for time,†wrote Hogg. The company’s website will be live soon, he added.
“I never have been so excited about a pillow in my life,†Hogg said. “This kinda feels like a fever dream.â€
Lindell, who continues to promote the baseless conspiracy theory that the 2020 election was stolen from Trump, appeared unfazed by the challenge.
“Good for them. … nothing wrong with competition that does not infringe on someone’s patent,†he told Axios.
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