India’s Vodafone Idea stops subscriber exodus

Posted By : Rina Latuperissa
4 Min Read

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After facing a long spell of predatory competition from Reliance Jio, legacy mobile phone service providers Vodafone Idea and Bharti Airtel seem to have turned a corner.

According to data released by the Telecom Regulatory Authority of India, Vodafone Idea in January added 1.7 million wireless customers, a feat it has never attained since the merger of Vodafone India and Idea Cellular in August 2018. At the time of merger it had 408 million users, but has been facing a constant exodus of subscribers. In January its user base was 286 million.

Vodafone Idea has also scaled up its investment in 4G technology and its thrust toward migrating its existing 3G customers to 4G has paid off. In the October-December quarter, Vodafone Idea saw an additional 3.6 million 4G subscribers to 109.7 million and data volumes sequentially grew 3.4%.

Though Reliance Jio continues to be the market leader with 410.7 million users, Bharti Airtel has been leading in subscriber additions for the sixth straight quarter. In January, it had added 5.6 million users, against Reliance Jio’s 2 million. Bharti Airtel now has a user base of 344.6 million.

As for active subscribers, Bharti Airtel continued to be the leader with 97.44%, or 335.8 million, active users at the end of January 2021. Reliance Jio had only 79.01% (324.5 million) active users, whereas for Vodafone Idea it was 89.63%, or 256.3 million users.

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