Smiths reveals when Tasty Toobs will return to supermarkets

Since announcing the tangy tomato flavour snack was making a long-awaited return six years after being pulled from shelves due to dwindling sales, Toobs fans have been waiting patiently for the release date.

But Smiths left us hanging.

Days quickly turned into weeks and before you knew it, it had been more than two months and still there was no news.

The anticipation soon turned to jealousy when it emerged several mega fans had won the first bags in Australia, with one winner sharing her snaps on Facebook, earning herself the title of “most envied woman” in the country.

Just as us Aussies were starting to feel really dirty about the lack of Toobs in our shopping trolleys, Smiths contacted news.com.au to finally put our misery to an end.

RELATED: Smiths confirms Tasty Toobs will return to shelves

Tasty Toobs are returning to shelves across Australia from Tuesday July 27, hitting 7-Eleven stores first before and becoming available in supermarkets and servos on August 2.

Vandita Pandey, CMO PepsiCo ANZ, said support for the beloved Aussie snack was overwhelming and the team had been “working around the clock” to get the iconic blue packets back on shelves.

“It’s been a labour of love and we’re just as excited as our fans that they are finally back,” she said.

“We’re thrilled to finally share the exact on-shelf launch date with Australia so our loyal consumers can once again enjoy them.”

Some lucky ducks have already found Tasty Toobs in smaller, independent stores run by people who appear to have thrown caution to the wind regarding the official release date.

Naturally this has prompted a flurry of posts on social media, many asking if the chip still “rips the roof of your mouth”.

Others wanted to know if it tasted the same as the original.

Those lucky enough to locate the chips have been sharing their hauls on social media, turning everyone green with envy.

There are two sizes of Toobs available, regular 35g bags and 150g party bags.

Smiths confirmed in June it was bringing back the iconic snack following a six-month campaign by news.com.au.

Tasty Toobs hit their peak in the 1970s. The tubular, tomato-flavoured snack proved popular until the late ’90s but were eventually axed in 2001.

Smiths revived the chips six years later in 2007, only to can them again in 2015 due to declining consumer demand.

Bradley Lowdell and Stephanie Payne launched the Facebook group Bring Back TOOBS in 2015 pleading for the snack’s return, with news.com.au joining the campaign in 2020.

Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au