Japan’s Sapporo Breweries halts beer release over ‘embarrassing’ misprint

[ad_1]


One of Japan’s largest breweries has apologised after it was forced to cancel the launch of a limited-edition beer due to a spelling mistake.Sapporo Breweries Ltd halted the release – scheduled for January 12 – of its new Kaitakushi Beer Tailored after it was discovered that the word “lager” incorporated into a scroll on the front of the can had been misspelled “lagar”.Produced in a collaboration with the Family Mart chain of 24-hour convenience stores, the beer was manufactured using…

[ad_2]

Source link